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How Sur-Seal and L&L Products Turned a Leading HVAC Company into a Customer

Manufacturing Services & Engineering


Efficiency is everything.


Businesses are always looking for ways to do more with less. How can we be more productive? What will speed up the process? Where can we cut costs?

At Sur-Seal, we strive to find solutions that help our customers do more with less. When we see an opportunity, we lean on our business partnerships to come up with innovative ways to enhance productivity.

Sur-Seal recently seized one of these opportunities when we discovered a way to improve sound insulation for a potential customer. We jumped at the chance to call one of our partners, put our heads together, and come up with a plan.

Here is the success story of how an application made by Sur-Seal and L&L Products turned a leading HVAC company into a customer—and why we’re searching for more business partnerships to achieve similar results.

How Did Sur-Seal Discover This Cost-Saving Opportunity?

It all started when representatives from Sur-Seal were doing a walkthrough at the HVAC company.

The purpose of this value analysis/value engineered (VAVE) event was to find cost-reduction opportunities for the potential customer. Sur-Seal tried to land this account for more than a decade, so each encounter with them was another chance to seal the deal.

“We like to come in there and see what issues a customer may have and utilize our experience in the marketplace to let them know what we’ve seen before, what we’ve seen that works, and where we can add value to their core business,” said Steve Mitra, business development coordinator at Sur-Seal.

One of the Sur-Seal reps noticed the company was using an over-engineered and overpriced foam material for sound insulation on an HVAC unit. We realized instantly we could improve the situation.

“We want to look at opportunities to do things differently,” said Danny Davis, regional sales manager at Sur-Seal. “How do we bring something new and unique to their facility to better their product?”

Why Did Sur-Seal Turn to L&L Products for Assistance?

Sur-Seal knew our business partner, L&L Products, had a new technology that could offer the company a better solution.

In the sound insulation industry, polyurethane has been the standard for decades. But L&L Products’ DECI-TEX® T-Series Technology reduces HVAC noises with its thermoformed DECI-TEX V-series – D-VA83 perf material. It offers a unique value proposition founded on premium acoustic performance at lower weights with less material usage compared to competitive products. 

Not only did L&L Products have a great product, but they also had acoustical testing capabilities. So we asked our business partner to test the new product against the old product the company was using to see how they compared.

“L&L did the testing, we provided them that data, and now we really had their attention,” said Davis.

The HVAC company liked the test results—as well as the pricing—and decided to move forward with Sur-Seal and L&L Products’ application.

What Were the Benefits of Sur-Seal and L&L Products’ Alliance?

The partnership between Sur-Seal and L&L Products allowed the duo to solve an issue the HVAC company didn’t even know they had.

“We’ve done this on similar applications with L&L,” said Davis. “We do this with a lot of our suppliers across a wide range of materials to find the best solution at the right price point for our customers.”

Besides providing a superior, cost-efficient product, Sur-Seal and L&L Products were able to offer an added benefit to the HVAC company. The customer’s supply chain was shortened during this process. Because Sur-Seal was in the same area as the company, freight was expedited from L&L Products to Sur-Seal to the customer.

According to L&L Products, the key component of the business partnership with Sur-Seal is collaboration. Both parties are willing to combine expertise, share that knowledge with the customer, and get a great result. 

“When you collaborate, you can achieve a better-optimized solution,” said Stuart Crump, business development manager at L&L Products.

In the end, it’s all about teamwork, loyalty, and a passion to do things right for the customer.

“We want to give them a product that is as good or better than what they’re currently using at a significantly lower price point,” said Davis.

How Sur-Seal and L&L Products Won a New Customer

Now you know the success story of how Sur-Seal and L&L Products created a cost-efficient application for a customer we’d been trying to win over for years.

When Sur-Seal realized we could improve the company’s sound insulation on an HVAC unit, we got L&L Products involved. Together, we were able to make a new product, test it against the old one, and show the company what we could do for them.

It’s business partnerships like the one we have with L&L Products that allow Sur-Seal to make things happen for our customers. Contact us today if you’d like to discuss collaborating on future projects.

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