Privacy Policy

Introduction

Thank you for visiting www.sur-seal.com (the “Site”), which is owned and operated by Sur-Seal (“Sur-Seal,” “we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect information about you when you visit or use the Site, and how you can exercise your privacy rights.

We value our relationship with you and want to help keep your experience on our Site secure, efficient, and easy. If you have any questions about this Privacy Policy, please contact us using the information in the “Contact Us” section below.

Terms of Access and Use

Your use of the Site is subject to this Privacy Policy and to our Terms of Access and Use, which are available on the Site. By accessing or using the Site, you agree to be bound by both.

Information We Collect

Personal Identifiable Information (PII)

We collect information that can be used to identify you individually. This may include, for example:

• Name
• Business name
• Mailing address
• Phone number
• Email address
• Job title or role
• Resume or other application information
• Payment or billing information (such as credit card details) when you make purchases or engage in paid services

Non-Personal Information (NPI)

We also collect non-personal information that does not directly identify you on its own. This may include, for example:

• Browser type and settings
• Device type and operating system
• Internet service provider (ISP)
• Referring and exit pages and URLs
• Date and time of your visit
• Clickstream and usage patterns on the Site
• General location information derived from your IP address

Depending on applicable law, some of this non-personal information (such as IP address or device identifiers) may be considered personal information.

For purposes of this Privacy Policy, we refer to PII and NPI together as “Information.”

How We Collect Information

We collect Information in the following ways:

• Directly from you: When you fill out forms on the Site, request information, sign up for communications, apply for a job, make a purchase, or otherwise communicate with us.
• Automatically through your use of the Site: When you access or use the Site, we and our service providers use cookies, pixels, scripts, and similar technologies to collect certain information about your device and how you interact with the Site.
• From service providers and partners: We may receive Information from analytics providers, advertising partners, and other service providers who assist us in operating our business, performing analytics, or delivering and measuring advertising.

How We Use Personal Information

We use the Information we collect for our internal business and commercial purposes, including to:

• Provide, operate, and improve our websites, products, and services
• Respond to your requests, inquiries, and customer service needs
• Manage business relationships and communicate with you about our products, services, and events
• Personalize and improve your experience on our Site
• Perform analytics, measure the effectiveness of our marketing, and better understand our audience
• Deliver, measure, and refine our advertising and remarketing campaigns
• Maintain the security and integrity of our systems, prevent fraud, and protect our rights and the rights of others
• Comply with legal obligations and respond to lawful requests and legal processes
• Carry out any other purpose described to you at the time of collection or for which you provide consent

Cookies, Analytics, and Online Advertising

Cookies and Similar Technologies

A cookie is a small data file stored on your computer or mobile device by your web browser. Cookies often store your settings for a website, such as preferred language or location, and can help a site recognize your browser on subsequent visits.

Most web browsers allow you to disable the use of cookies or to be notified when cookies are being used. However, if you disable cookies, some features of our Site may not function properly or may be unavailable.

We and our service providers use cookies, pixels, scripts, and similar technologies to:

• Help the Site function properly and keep it secure
• Remember your settings and preferences
• Measure and improve performance and user experience
• Understand how visitors use our Site and which content is most useful
• Deliver and measure advertising, including remarketing and interest-based ads

Our website may also use consent or privacy tools (such as a cookie banner or plugin) to help record and manage your preferences about the use of cookies and similar technologies.

Google Analytics

We use Google Analytics to collect information about how visitors use our Site, such as which pages are visited, how often, and from which devices and locations. Google Analytics may collect information such as IP address, browser type, operating system, referring URLs, and on-site actions. Google Analytics uses cookies to recognize you as a unique user the next time you visit our Site.

We use the information from Google Analytics to analyze traffic and usage patterns and to help improve our Site and services. We retain this information in accordance with the settings available within Google Analytics and our internal data retention practices.

Google’s use of information collected through Google Analytics is governed by the Google Analytics Terms of Use and the Google Privacy Policy. You can learn more about how Google collects and processes data and how you can control the information sent to Google. You can also prevent Google Analytics from recognizing you on return visits by disabling cookies in your browser or by using Google’s opt-out tools.

Advertising and Remarketing Technologies

We may use pixels and similar technologies provided by advertising partners, including social media platforms, to deliver, measure, and refine advertising campaigns, including:

• Facebook and Instagram pixels
• YouTube and other video or display advertising technologies
• Other display advertising networks

These partners may use cookies or similar technologies to collect information about your activity on our Site and other websites over time in order to provide interest-based or cross-context behavioral advertising. The specific analytics and advertising partners we use may change from time to time as our marketing tactics and technology providers evolve. We will update this Privacy Policy if our practices change in a way that materially affects how we use or disclose personal information.

How We Disclose Personal Information

We do not sell customer lists, and we do not purchase personal information from data brokers. We may disclose the categories of Information described in this Privacy Policy to the following categories of third parties for the business and commercial purposes described above:

• Service providers and contractors: Companies that perform services on our behalf, such as website hosting, data storage, analytics, customer relationship management, payment processing, and marketing support, under contracts that restrict their use of the information.
• Advertising and analytics partners: Partners who help us deliver, measure, and improve our online advertising and understand how users interact with our Site and marketing campaigns. These partners may use cookies and similar technologies to collect information about your activity on our Site and other websites over time.
• Professional advisors: Auditors, insurers, legal counsel, and other professional advisors where necessary for the services they provide to us.
• Business transferees: In connection with a merger, acquisition, reorganization, sale of assets, or similar corporate transaction involving all or a portion of Sur-Seal or its assets.
• Law enforcement and other parties for legal reasons: Where we believe disclosure is necessary to comply with applicable law, regulation, or legal process; to respond to lawful requests; or to protect the rights, property, or safety of Sur-Seal, our customers, or others.

We may also disclose aggregated, de-identified, or anonymized information that is not reasonably capable of being associated with or linked to an identified or identifiable individual.

Data Security

We use a combination of technical, administrative, and physical safeguards to help protect the Information we collect against unauthorized access, use, or disclosure. These measures may include firewalls, encryption, access controls, and other security technologies and procedures.

While we strive to protect your Information, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Site and services are not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete that information from our records.

SMS Texting

If you provide your phone number and consent to receive SMS text messages, we may send you messages related to your relationship with Sur-Seal, such as scheduling, order updates, or service-related communications. Messages are sent only to current or potential clients with prior consent and relate solely to individual needs.

We do not send promotional SMS messages and do not share or sell your phone number or consent. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Message and data rates may apply, and message frequency may vary. You may reply STOP to opt out of SMS messages or HELP for more information.

California Privacy Rights (CCPA/CPRA Notice)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with certain rights regarding your personal information. This section applies only to California residents and supplements the information elsewhere in this Privacy Policy.

Notice at Collection

The categories of personal information we collect, the purposes for which we use that information, and the categories of third parties to whom we disclose it are described in the sections above titled “Information We Collect,” “How We Collect Information,” “How We Use Personal Information,” “Cookies, Analytics, and Online Advertising,” and “How We Disclose Personal Information.” We collect personal information for the business and commercial purposes described in those sections.

Sale and Sharing of Personal Information

We do not sell customer lists, and we do not exchange your contact details for money. However, we do allow certain advertising and analytics partners to collect information from our websites and other online services using cookies and similar technologies to help us deliver and measure ads, including interest-based and cross-context behavioral advertising.

Under California law, this type of disclosure of personal information (such as online identifiers, internet or other electronic network activity, and inferences) to advertising and analytics partners may be considered a “sale” or “sharing” of personal information. We treat these disclosures as a sale and sharing where required by law and provide California residents with the right to opt out of this activity, as described below.

Your Privacy Choices – Do Not Sell or Share My Personal Information

If you are a California resident, you have the right to direct us not to sell or share your personal information for cross-context behavioral advertising.

You may exercise this right by:

• Clicking the “Do Not Sell or Share My Personal Information” link in the footer of our website, which will take you to a web form where you can submit your request; or
• Using any of the methods described in the “How to Exercise Your California Privacy Rights” section below.

When you submit a “Do Not Sell or Share” request through our form, we will honor your request by limiting our use and disclosure of your personal information for advertising and related purposes as required by applicable law. Where supported, we will also treat browser-based Global Privacy Control (GPC) signals as a request to opt out of sale and sharing for that browser.

How to Exercise Your California Privacy Rights

Subject to certain exceptions, California residents have the right to:

• Right to know/access: Request that we disclose the categories and specific pieces of personal information we have collected about you.
• Right to delete: Request that we delete personal information we collected from you.
• Right to correct: Request that we correct inaccurate personal information we maintain about you.
• Right to opt out of sale and sharing: Direct us not to sell or share your personal information for cross-context behavioral advertising.
• Right to limit use and disclosure of sensitive personal information: Where applicable, limit our use of sensitive personal information to certain permitted purposes. We do not intentionally collect sensitive personal information in the ordinary course of business.
• Right to non-discrimination: We will not discriminate against you for exercising your privacy rights.

You can submit a request by:

• Completing the web form available through the “Do Not Sell or Share My Personal Information” link in the footer of our website.
• Contacting us at info@sur-seal.com.

We may need to verify your identity before responding to certain requests, which may include matching the information you provide with information we maintain about you. We will respond to verifiable requests within the timeframes required by applicable law. You may also designate an authorized agent to submit a request on your behalf, subject to verification of the agent’s authority.

Access Your Data

In addition to the rights described above, you may request access to certain information we store in our systems. If you submit your email address to us through an access request form or other method we provide, we will send you information associated with that email address where required by law.

After reviewing your data, you may request that we correct, delete, or anonymize certain information, subject to applicable legal requirements and our need to retain certain data for business or legal purposes.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated Policy on this page and revise the “Last modified” date at the end. Changes take effect immediately upon posting unless otherwise stated. Your continued use of the Site after any changes have been posted indicates your acceptance of the revised Privacy Policy.

Contact Us

If you have any questions, comments, or concerns about this Site or this Privacy Policy, or if you would like to exercise your privacy rights, please contact us at:

10415 Westlake Drive
Charlotte, NC 28273-4565
info@sur-seal.com

513-574-8500

Last modified: 12/2025